Search Engine Optimization SEO How to Optimize Your Website for Internet Search Engines Google Yahoo MSN Live AOL Ask AltaVista FAST GigaBlast Snap LookSmart and more
This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.
User Ratings and Reviews
4 Stars Make SEO Your Friend
Samuel Blankson’s SEO: How to Optimize Your Website for Internet Search Engines provides succinct, practical advice for not only identifying and attracting your target audience, but converting online traffic sources to solid customers.
From advertising online and off (ezines to newspapers, for example), to presenting successful webinars), to maintaining a functional, attractive website which converts the potential customer into revenue. Blankson offers a thorough and comprehensive expose of the most effective techniques for maximizing your web presence.
A freelance writer looking to take my business to the next level online, I appreciate Blankson’s clear, straightforward language. He demystifies the myriad techniques of search engine optimization, which anyone, from web novices to experienced web business operators, can employ to maximize their web presence. Six information-packed chapters, plus an extensive and easy to read index of website and publications for further research are an attractive and invaluable addition.
A practical book for practical people, from [...]
4 Stars This book is a must have for internet business owners
This book was a blessing for me to have come across. I own a handful of online stores and businesses. I have spent thousands of dollars on eBooks and manuals guaranteed to show me results. Of course, these books were all pretty much the same thing. Only about two percent of the information contained in these books pertained to me or my situation. Then I came across Samuel Blankson’s book, Search Engine Optimisation (SEO), and read it in a single day.
He manages to leave out all of the irrelevant information that most e-books and informational portals fill their pages with. The book targeted the specific questions, ideas and information I had been looking for as an everyday person trying to promote my online business. He helped to deliver a total understanding of who is on the internet, what they are looking for, how they are looking for it and how they want it delivered.
This book walks you through everything from setting up your website, META and TITLE tags, troubleshooting, sitemaps, keywords, site content and search engine optimizations. It is a one stop resource for all your online marketing needs. Samuel also provides information on several directories you can add your website to.
If you have a question about SEO’s or marketing your online business, this book has the answers. Language barriers? There is a section on that. Promoting your site through the use of social networks? Covered. How can you really promote your business through the world of blogging? Read about it.
There are so many ways to get the word out there, and this book covers them all. You will be amazed at all the resources, knowledge and ideas this book has to offer. I have personally used a few tips from the book over the past week and have already seen traffic to my website double. I cannot wait to implement more of the things I have learned.
5 Stars great information, five stars
If you have a revenue-generating website or an online business of any kind, you need to read this book. Why spend money to hire an expert when you can become an expert yourself? Traffic is the lifeblood of online commerce. Comprehensive, thorough, authoritative, and easy to read, this A-Z guide gives you the tools you need to generate massive traffic for your website. More than just search engine optimization, the information-packed appendices provide techniques for bringing traffic from all across the web, including social networking sites and video sharing sites. If you use the information in this book it will pay for itself many times over in savings, not to mention the revenue you will be able to generate by applying these clear-cut principles to your online business.
4 Stars Educate yourself - web marketing research at its best!
As a freelance writer, I am often approached by companies needing web content with very strict guidelines - and very often had no idea what they were talking about! I did my best to avoid taking these jobs, since I was definitely uneducated in regards to internet marketing. Terms like “SEO” and “pay-per-click” seemed way over my head. Once I decided to take the time to study up on this subject, and picked up a copy of Blankston’s book, everything fell into place. My income has nearly doubled since I took the time to read up on the subject, and I’ve kept it on my desk ever since - it’s a great reference even after you finish it.
4 Stars A GOLDMINE OF INFORMATION TO NEVER BE WITHOUT!
I have several websites that are currently looking to optimize their traffic to each site, but to do the task for myself was a daunting one. I could figure out the simple things, such as sending out emails to specific lists and advertising through friend’s sites and reviews, but anything more than that was far beyond my capabilities. In a single reading of this book, that has drastically changed.
Blankson has created an effortless read. The layout is such that you can read the whole book for a step-by-step process, which I would recommend, or pick out the areas most relevant to your needs. His language is easy to follow for anyone and jargon that must be used is fully explained. His book is full of essential suggestions, like using social sites and how to best showcase your site, and more advanced suggestions like how to improve your page ranking and to optimizing keywords. One of the things that helped me the most was that his every concept was coupled with sites and links that allowed you to begin the process and in many cases explained things even further. This allowed him to wean out the fluff usually included and focus on the relevant aspects. His appendixes alone will save you time and frustration and make this book more than worthwhile.
I am now fully confident that I have the tools I need to create more traffic for the sites I work for. This is a book that I will always keep close by the computer. It far exceeded my expectations and I highly recommend it to anyone who needs to optimize their search engine potential.
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Seo, Social Media 
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