
Kristi Colvin - Twitterface.me
Today we continue our TwitterViews series and speak with Kristi Colvin, the creator and founder of Twitterface. You can also get the latest news about her upcoming product launch by following @tweetmeup. Here’s Part One of our two-part interview.
Jim Quillen: I’m Jim Quillen with Connect Social Media and welcome to our session where we go one-on-one with Kristi Colvin, who is the creator and designer of the new Twitter application called Twitterface. Hi, Kristi!
Kristi Colvin: Hi.
Jim Quillen: How are you doing? Great to have you on.
Kristi Colvin: Good, thank you. You are my first Twitterface interview.
Jim Quillen: Well, we’re honored to be your first interview. That’s awesome. Tell us a little bit about—well, I want to get in to Twitterface here in a little bit. First off why don’t you tell us a little bit about yourself and kind of what you do?
Kristi Colvin: I am, sort of to sum up, a user experience designer. I have both worked for clients and for companies and been in charge of everything from the corporate branding to the product-line branding to documentation, usability. I’ve run usability labs. Sort of everything to do with what touches the user
Jim Quillen: Okay.
Kristi Colvin: So primarily software. I’ve sort of been specializing in software products for the last, probably, decade.

Twitterface
Jim Quillen: So a little bit of marketing, a little bit of software. I mean, it’s kind of not a combination that you see a lot, right?
Kristi Colvin: It’s not necessarily. It’s been needed. You know, I’ve worked for a lot of start-ups and they don’t necessarily have all the departmental—you know, they don’t have the money, the budget to necessarily have every one in place that they will have eventually, after being in business for a few years. So I sort of fill a gap in a larger company. I work a lot with marketing and with product marketing in a smaller company. I tend to do all the creative.
Jim Quillen: Yeah.
Kristi Colvin: So it’s given me a lot of great experience so it helps all the clients I have.
Jim Quillen: Oh, I’m sure. Now what do you do in your spare time? Do you have any spare time?
Kristi Colvin: I don’t. I was going to ask you what that is because I would love to experience that. Right now I don’t but, you know, it’s so exciting, everything that’s going on right now. Despite the somewhat questionable economy there are so many great opportunities out there for people willing to sort of invent their own opportunities. So right now my work is really taking a lot of work in Twitter. You know, my spare time is probably spent on Twitter, quite honestly.
Jim Quillen: I know how that is. I know.
Kristi Colvin: Well, the people there are really fun so it can be a nice diversion from working.
Jim Quillen: Oh, yeah. It is. There are some great people on Twitter. Well, tell us how long you’ve been using Twitter and then what made you decide to get started as a user?
Kristi Colvin: I honestly do not know how I found out about Twitter or why I joined. I know when I joined it was last March so I’ve been on over a year now. I did not do anything with it and at the time my first Tweet was about a client site that I was working on so I know that I was redesigning the (inaudible) website and that’s all I put for several months.
Then I read an article in July, around July sometime from Darren Rowse the ProBlogger and he had put up this article that said, 538 bloggers on Twitter and his whole purpose in listing all these people, painstakingly, was to say hey, if nothing else Twitter is a really cool tool and if nothing else, the thing that you all have in common is that you’re bloggers.
So I looked at that list and I thought, well, you know, I have this Twitter account sitting there. I have done nothing with it. I really don’t get it. I used to be offended when people followed me because I didn’t understand. I didn’t know them. I thought why are these guys following me?
So I went and followed 100 people from that list and it was really that first 100 people changed everything in the past year for me because when you follow enough people and you sort of get it and it becomes relevant to you because you start having conversations, then it just completely shifts what Twitter is to you.
Jim Quillen: Right. I know a lot of people I talk to mentioned the same experience. They started—and I’m the same way. They started on Twitter. They signed up. They got an account, filled it in a little bit and made a couple of posts and then went away and left it for several months and then—
Kristi Colvin: Well that’s what it—the recent statistic that came out and said Twitter retention rate is only 40 percent, whatever. That is really got a lot of skewed data, I think, because so many people may not use it immediately or may not get it immediately, but they definitely keep their account open. They come back to it.
I’ve been very active since last July. So it’s a unique experience in that because it involves often random strangers, until you really—something happens that is relevant to you, you won’t get it.
Jim Quillen: Right. Well what would you say that you like best about Twitter if you had to pinpoint—
Kristi Colvin: The people. The software itself is questionable. It gives me trouble all the time.
Jim Quillen: Coming from a software developer.
Kristi Colvin: Exactly but, I mean, I’m constantly on the verge of writing bad user experience posts about it, but it really is the people and the context and the connections and just the caring, you know, that you will experience from people that you really do not know that you may never meet.
One of the strangest things I’ve discovered is I’m starting to get almost kind of upset because there are all these people that if they were here where I live, I would want to hang out with them all the time and I can’t really do it except on Twitter because I’m very social that way. So when I like someone on Twitter now I’m almost frustrated, like, oh my gosh am I never going to go to lunch with this person or so it’s kind of interesting that bond. It’s totally the people.
Jim Quillen: Yeah.
Kristi Colvin: That has me there.
Jim Quillen: Do you use any other, I mean, besides your own that you’re going to be using, but do you use any other Twitter apps to help you maneuver around or makes your life a little more productive?
Kristi Colvin: I use a few. My favorites tend to be Mr. Tweet and Twitalyzer and TwitterGrader. I think that Twitalyzer is great at helping you get insight into your own behaviors and patterns as a Twitter user and so, especially in business, if you’re struggling you can actually get some real data there that kind of points you in the right direction.
And Mr. Tweet, one of the things I love about Mr. Tweet is the way that they describe the people and show you the connections you can immediately see, Oh, yes. I want to follow that person. Or not. It’s far more powerful. A lot of these third-party tools have made Twitter far more powerful than the actual Twitter.com stuff for itself.
Jim Quillen: Yeah.
Kristi Colvin: That’s what’s exciting about being part of it.
Jim Quillen: What do you think about Mr. Tweet’s branding?
Kristi Colvin: You must know that I did it! {laughs}
Jim Quillen: I had to throw that one in there.
Kristi Colvin: I love it. It’s wonderful. Actually, I feel bad for Mr. Tweet because I’ve been so busy. I feel his branding is a little incomplete. So Mr. Tweet, I totally owe you more design work.
Jim Quillen: You have a good excuse, it sounds like.
Kristi Colvin: I do. He understands.
Jim Quillen: Well, let’s talk about Twitterface a little bit. Your website says Twitterface can change the way you tweet. You have a couple of URLs really. There’s Twitterface.com and then there’s another site Twitterface.me, right?
Kristi Colvin: Yes. Twitterface.me is the blog so because I have a tendency to need — and I’m naturally enthusiastic — and I need to promote things before they’re ready, so I basically set up a blog because there were things to say. Also I do a lot of—I have a lot of opinions on branding on Twitter and being a business on Twitter and how to use it and brandjacking and all kinds of issues that go along with doing business on Twitter, so that’s really why I set up Twitterface.me was to have a place where I can talk about these things. It’s the official blog.
Jim Quillen: Okay. I want to get back to that point about using Twitter for business but can you share some, maybe, behind the scene “insider” info about how Twitterface came to be? What inspired you to launch into this process and when it happened and just a little bit of information about that?
Kristi Colvin: Yes, there was a night last September, September ’08 where, and I think it was even a Friday night and I went to dinner with my family and then came home and my wonderful Twitter interface had changed. And I was very upset. And because one of the things about Twitter that was so unique to me, as a user interface designer, is that it was very clean. There were no more elements on the screen than necessary at all.
So I come home and I believe it even may have been when they added the election ’08 thing where it was at kind of at the top of your screen and I come home from dinner, literally, and my experienced had changed. And as a user that’s always very jarring.
One of the things, you know, when you have a live website and millions of users you do have to roll in changes so that experience is very difficult. You know, I can appreciate that it’s not easy. But to go to dinner and to come back all of a sudden my interface was changed. It wasn’t quite as clean. It wasn’t quite as perfect and I was basically mad.
So I sketched out Twitterface in 15 minutes and plus I needed multiple accounts and I just, I don’t know. I just was inspired to kind of sketch out my own. So the name Twitterface actually originates from design your own interface and then when Twitter changes yours will not have to change. Now, granted you’ll have to use this one that I designed but, ostensibly, your interface will not change just because theirs does.
Jim Quillen: So did you save the napkin that you sketched it out on?
Kristi Colvin: You know, I don’t—I’m sure I have it somewhere, probably. It’s—I have those kind of things all over the place. So probably I do have it somewhere.
Jim Quillen: Okay, let’s get on that topic of business on Twitter. That’s an interesting topic because there’s a lot of talk about, you know, Twitter’s great for building a business network, for finding out what’s going on in your market or your industry, for meeting new people, meeting new prospects and so on and so forth.
Then there’s another train of thought that says, well, you can’t really market or advertise your business on Twitter or you shouldn’t do that all the time because then people turn off, basically turn the radio off. They’re always promoting.
So where’s the middle ground for that? I mean, what advice do you have people when you say, well, I have a business and I want to be on Twitter but what do I do?
Kristi Colvin: Well, there’s so many different types of businesses and, honestly, for a local-type business like a dry cleaner or a coffee shop or a grocery store, there is a different approach than I would take for, say, a consultant like myself or a design company that, potentially, you know, you can serve people globally.
Jim Quillen: Right.
Kristi Colvin: So there are different approaches. However, all of them, all of them can make use of Twitter. There are functional ways to use Twitter. There are social ways and there are, I forget I’ve written about these on my blog. I forget what I call it exactly but for example, CNN putting out news sources. You know, their content information methods that people might want to sign up to that. They’re not necessarily looking for a relationship with CNN but they want that breaking news.
Kristi Colvin: So there are so many on the local level, functional things that you could do. We have not even begun to explore all the business to consumer ways to use Twitter and that’s one of the things that we want to help people do after we launched Twitterface.
For example, Blockbuster, wouldn’t it be nice to tweet and say, do you have Wolverine in stock because I really want to see that and get some automated message back that says yes or no or whatever, put you on a waiting list. There are just so many little things like that.
One of the things people don’t probably realize is 90 percent of my business right now is coming from people I’ve met on Twitter. So as opposed to the old method of I typically got all my business word of mouth from other people who had worked with me, now people are getting to know me and getting familiar with me and researching me and finding out who I am and then asking me about business. So it’s not that I go online and say, “Hey, does anybody need a software design today?” You know, because that’s kind of lame.
Jim Quillen: Yeah.
Kristi Colvin: But, you know, or, “Hey everybody. Come check out my software design sight.” It’s that they hear me talking and sharing and I’m very opinionated and that is critical, honestly. If you want to do business on Twitter, you need to share who you are. You need to show what your opinions are because that’s how people come to know you.
Jim Quillen: It’s really the ultimate relationship marketing tool, wouldn’t you say?
Kristi Colvin: It is. It is.
Jim Quillen: Just wanting to know you first and then they come to know you and maybe trust you a little bit and then that’s—it’s I just kind of think of it as like a virtual business-after-hours. You know, you wouldn’t walk up to somebody and say, “Hi, I’m Kristi. I have some software designs I can sell you. Would you like to buy some?”
Kristi Colvin: Exactly or hand you a copy of their latest ebook. That’s always, you know, I you just don’t, at a cocktail party, exactly walk up to someone. Although I asked someone this and I said something about do you just shove business cards in people hands the minute you meet them? And someone said have you ever been to like Webcon or whatever and I was like well, yes but I don’t recall that. I mean that’s not exactly what I would do even at a conference is like just pass out my ebook, my PDF or my business card.
So it’s really, you know, you have to have some social savvy to do well. But you can train yourself to have that, even if it doesn’t come that naturally. So Twitter really is a huge source of not only doing business but being motivated, inspired in my business, getting information that I need. It is as much a part of my day as brushing my teeth.
Jim Quillen: Well, let’s get to Twitterface a little bit and kind of walk us through. What’s the cool factor? I mean you designed it, and you’re a marketing expert and a user expert. What’s the cool thing about Twitterface?
Kristi Colvin: The coolest thing since I’ve been using the alpha for me right now is the multiple accounts because one of my issues, honestly when I release this beta and what I’ll be seeking a lot of user feedback on is having these panes in a web-based browser it’s a little bit more difficult to have multiple panes and size them and do different things like you can with some of the Adobe air clients and those columns.
So right now we’re limited to three at the moment and but within those three panes you can switch the mode of each of them so that you can be looking at a search, at someone’s profile or at your own account and then eventually you can also be looking at a group of people.
So switching those panes around and then also like in two clicks you can retweet something. It’s huge. It saves me so much time and that really, at the moment, when it releases that will be the coolest thing.
Ultimately, this is built for business so we are going to integrate with some third-party products and also design more business features ourselves and it will be a business portal to Twitter, so to speak.
Jim Quillen: Okay.
Kristi Colvin: So it will actually do much more, ultimately, than it is going to do the day we launch.
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Watch for Part 2 of our TwitterViews visit with Kristi Colvin of Twitterface on Thursday, May 14th. Be sure to bookmark our site and check back for the conclusion of our talk. Topics we’ll cover in Part 2 include:
- Twitterface launch date.
- Keeping up with Twitter’s growth rate.
- Fail whales and outages.
- Is there such a thing as making a mistake when using Twitter?
- What’s the rule of thumb for talking about your business vs. talking about yourself on Twitter?
If you missed my interview with Hootsuite’s Ryan Holmes, you can see it here.
See my list of Twitter tools, featuring screen captures and videos, in my Likaholix list here.
Learn more about my TwitterViews series here - I go one-on-one with the developers of the top Twitter apps!
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You can learn more about Twitter demographics and who’s using Twitter here.
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